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Promotion and development of regional food

Whether you are a craftsman, SMEs or large groups , actions are proposed. Whatever your distribution: GMS, RHD (restoring traditional or collective), shops, export, direct sale ... there is certainly an operation that may interest you.

Le Comité de Promotion, Service de la Chambre Régionale d'Agriculture is a key regional actors to promote food.
Under the banner "Welcome to the heart of flavors Nord-Pas de Calais" coordinates the promotional activities of different agencies , actions are proposed. Whatever your distribution: Regional and will guide you. It is supported by the Conseil Régional du Nord-Pas de Calais, as part of the State Plan Region.

Sactions are aimed at promoting local products, increase the gastronomic image of the region, develop the agricultural and food companies.

Operation development of producers and agribusinesses

• Supporting businesses on the major food shows in France (Sial, Sirha ...) and abroad (IFE, Foodex, ... ANUGA).


• Conduct of trade and aid operations referencing with large retailers, Monoprix, Auchan,
• Delhaize, Metro, Tesco ...


• Development and management of a network of shops products based on local shops.


• support the development and promotion of sectors: potatoes, beef ...


• Formation on trade issues for SMEs Trade Negotiations, drafting GTC ...


• Animation Collective Regional Brand " Saveurs en'Or "

Actions to promote the gastronomic image of Nord-Pas de Calais

• Representation of the Nord / Pas de Calais to the public fairs (Salon de l'Agriculture, Kent County Show, Salon des Saveurs, regional fairs, ...)


• Edition documentation (guide local products, recipe booklet, posters, newsletter, ...)


• Conduct of regional operations in the catering sector (Tables Régionales, catering, ...)


• Promotion of products under the sign identifying the quality and origin (red label, organic farming, AOC, CCP, ...).


• Chronic food "products," on France Bleu Nord


• Development of educational projects (set of 7 families of products, educational kit ...)

Coordination of food promotion at the regional level

• Animation of a "steering committee promotional activities", rather than trade, dialogue and definition of all promotion activities in Nord-Pas de Calais.


• Setting up and running 2 websites for food and gastronomy of the Nord / Pas de Calais ( www.agroalimentaire-npdc.com www.saveurs-npdc.com ).


• Management of the banner of regional food "welcome to the heart of flavors."